About White Birch
A more personal
standard of home care.
White Birch was created with a simple intention: to provide a more attentive and dependable approach to caring for a home.
Oksana Fesler · Founder
A family tradition.
A personal standard.
After moving from Russia more than two decades ago, I learned the craft of caring for a home from my mother. She built a cleaning business in New Jersey that she has successfully run for 25 years, passing her knowledge and attention to detail on to me.
She passed on more than practical techniques. She taught me to work thoughtfully, notice the details that are easy to overlook and give the finishing touches as much care as the larger tasks. Over time, those lessons became knowledge shared between generations—a standard of care passed from mother to daughter.
White Birch is my way of carrying that knowledge forward, with my own personal approach. I bring that same attention to the surfaces you treasure, the rooms you live in and the way you like your home to feel. To me, thoughtful home care begins with listening and shows in the details.
I’m initially welcoming a limited number of weekend clients as I build White Birch with intention.
A home, thoughtfully cared for
A little more ease.
A beautifully kept home.
Tell us about your property and what matters most to you. We’ll begin with a personal conversation.
Request a Private Estimate